Revenue from European Gambling Market Hits €123.4 Billion in 2024

A 2024 market report was released by the European Gambling and Betting Association (EGBA), the Brussels-based trade group that represents the top online gaming companies that have been set up, authorized, and governed in the European Union (EU), and H2 Gambling Capital.

According to the most recent market data report released by the European Gaming and Betting Association (EGBA) in collaboration with H2 Gambling Capital, the UK’s market data, intelligence, and bespoke consulting team for the gambling industry, the gross gaming revenue (GGR) of the European gambling market reached €123.4 billion in 2024, a 5% increase from 2023.

The “European Gambling Market – Key Figures 2025 Edition” report, which comprises results for 2024 and incorporates the missing part of 2023 from the previous report, includes forecasts and aggregated data for the European gambling market, online gaming products, and information about various national gambling markets, is the one in question. It covers the gambling markets in the UK and the EU-27.

Most Important Data from Report

We highlight the following data from the report as the most important for the iGaming community:

• Online gambling GGR: €47.9 billion (+11.7% YoY).
• Online gambling share of the total market: 39% (+2% YoY).
• In 2024, 58% of all online GGR came from mobile devices.
• It’s expected that the share of mobile gaming on the best mobile bookmakers will continue to grow and reach 67% by 2029, while desktop gambling will fall from 42% (currently) to 33%.

Revenue distribution by products (2023):

• Online casino: €21.5 billion (45% of online GGR).
• Sports betting: €13.7 billion (29%).
• Online lotteries: €7.1 billion (15%).
• Other: poker (3%), horse racing (5%), bingo/other (3%).

Top 5 markets in Europe by GGR (2023):

• UK: €30.8 billion.
• Italy: €25.5 billion.
• France: €17.8 billion.
• Germany: €17.7 billion.

Largest share of online gambling:

• Sweden: 68.3%.
• Denmark: 68.1%.
• Finland: 68.1%.

Smallest share of online gambling (2023):

• Spain: 14.2%.
• Italy: 21.7%.
• Germany: 22.6%.

Despite the dominance of the offline sector, the online sector has already grown to 39% of the market, and by 2029, the share may go up to 45% (+7.5% CAGR).